Reading Time: 2 minutes
According to a new report, the plant-based milk market is continuing to soar. In the UK, a momentous one in three Brits are consuming it â at a record high.
Now, itâs transformed into an industry turning over ÂŁ400 million a year.
Plant-based milk market soars
Poll results indicate a rise in plant milk drinkers in comparison to last year. And the uptake among 25-44 year-olds is even higher with 44 percent making the switch, global market research company Mintel reports.
Usage is up by a quarter from 2020, with many making the switch because they âagreeâ itâs better for them than cowâs milk.
Moreover, 26 percent said the outbreak of COVID-19 made plant-based food and drink âmore appealingâ to them.
While general sales of cowâs milk alternatives are on the rise, it is oat that is leading the charge. Sales of it have doubled since 2020, the year when the UK spent a staggering ÂŁ146 million on it, Mintel claims.
Furthermore, this is an increase of ÂŁ74 million on the 2019 figures.
Environment and health
Amy Price, a senior food and drink analyst at Mintel, said in a statement: âThe plant-based trend continues to gain momentum in the UK, fuelled by environmental and health considerations.
ââŠOat milkâs previous robust growth has attracted a lot of innovation to the segment including barista-style varieties.
âThe rapid sales growth of plant-based milk has brought about new product development from established players and new entrants alike.
âWhile almost ninety percent of Brits use cowâs milk, usage continues to be lower amongst younger Brits than older age groups, as it faces intense competition from plant-based varieties.
âIf they retain their plant-based milk habit as they age, this stands to drive usage across the population upwards over time, fuelling long-term growth for the plant-based milk category.â
Source: Plantbasednews.org