The fast fashion industry is growing, but so is the sustainable clothing market. From athleisure to wedding guest attire, you can find an eco-friendly dupe for whatever item of clothing you’re after. (Honestly, even if you’re a total ASOS junkie, we promise there’s a sustainable alternative out there for you.) To help you out, we’ve selected five popular fast fashion brands and found sustainable brand swaps for them, each offering similar products made from recycled, upcycled, or organic materials.
It’s important to note: All of these mainstream fashion brands have started to introduce more sustainable options or environmental targets, and claim to be striving to change their business models. So, this is not to discourage change in the industry, but more to showcase the sustainable brands on the market. Happy shopping!
LIVEKINDLY is here to help you navigate the growing marketplace of sustainable products that promote a kinder planet. All of our selections are curated by the editorial team. If you buy something we link to on our site, LIVEKINDLY may earn a commission.