Boldly, a new plant-based foods brand, announces the upcoming launch of its 100% vegan seafood line, featuring salmon and tuna sashimi, calamari, shrimp, crab sticks, and white fish filets. The range will initially launch through US restaurant and food service partnerships in Summer 2023.
Created to disrupt the $600Bn global seafood industry, Boldly states its products use cutting-edge innovation to deliver the same taste and texture as animal-based seafood.
As the public becomes more aware of the dire threats facing the world’s oceans, such as overfishing, plastic pollution, and heavy metal contamination, more consumers than ever are looking to balance their seafood intake with plant-based alternatives.
Boldly’s new seafood line, which features konjac root as a core ingredient, is intended to create a positive, community-centered experience while addressing those health and environmental concerns.
Several of the brand’s products, such as calamari, crab sticks and white fish filets, appear to be among the first such innovations offered in the US plant-based seafood category.
Boldly was founded by food tech adviser and APAC industry expert Allen Zelden, who also co-founded the alt-protein accelerator PlantForm. Launched in 2022, PlantForm is the private label arm of a large, globally distributed plant-based manufacturing operation that sells over 1,000 SKUs across five continents.
Boldly will be offering the first preview of its sustainable seafood at SEED Food & Wine Festival, taking place from January 26th – 29th in Miami. During the event, the brand will participate in tastings, panel discussions and an exclusive dinner collaboration with world-renowned plant-based restaurant Planta.