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Alpro Completes $23M Upgrade for UK Plant, Aims to Surpass $5Bn in Plant-Based Sales in 2025

November 3, 2021
From Vegconomist

Alpro Completes $23M Upgrade for UK Plant, Aims to Surpass $5Bn in Plant-Based Sales in 2025 – vegconomist – the vegan business magazine

  • November 3, 2021


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    has invested $23m for a UK plant upgrade for its plant-based dairy brand to meet the increasing demand for s in the UK and reach ambitious plant-based sales goals for 2025.

    ‘s $23 million upgrade project in Kettering plant includes the installation of a new high-speed manufacturing line capable of processing 300 million litres of plant-based beverages per year, with further plans to increase its capacity to 400 million litres in 2022, as reported by .

    According to , Alpro’s Kettering plant received a total of $56 million to increase capacity of its soy, oat, rice and coconut-based drinks for the UK market. The project added 25 new jobs to the existing staff of 200 employees.

    alpro soya

    Going forward, Danone UK & Ireland is thriving to offer a more localized approach that meets market and consumer needs and unlocks growth in the plant-based alternatives segment. James Mayer has just been appointed to become Danone UK & Ireland’s new president, following more than 17 years at Danone, as reported by .

    Plant-based alternatives are one of the fastest-growing segments within Danone Group, as Chief Executive Officer International Véronique Penchienati-Bosetta told : “Our business in plant-based was increasing by plus-20% with a mix of the core business growing and innovation.” Therefore, Danone continues to target growth in the plant-based segment with strong ambitions to reach $5bn in plant-based sales in 2025.

    alpro oat

    “Bringing together our category expertise will enable us to explore existing growth areas, as well as maximizing new opportunities like the plant-based sector”, said James Mayer in a statement sent to FOOD Manufacture. “By seeking new ways to promote healthier diets, we will drive sustainable growth through an even stronger portfolio of purpose-driven products, brands and services.”

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