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Dévore Food, the Frech plant-based meat startup founded by conventional meat lovers, has released its first products.
More than two years of development have delivered with Dévore says are meat analogs that offer improved taste, texture, and performance. The first products on offer are Nugs and Strips, which the company says are both more affordable than organic chicken.
A new, responsible way of eating
âWe wanted to offer a new responsible way of eating based on clean food, in line with our values,â co-founder EugĂ©nie Le Dressay said in a statement. âProducts to be devoured without any complexes, with your eyes closed!â
Le Dressay co-founded Dévore with entrepreneur Vasco Duarte Ribeiro two years ago after assessing their conventional meat consumption.

Despite Franceâs long history as a meat-eating nation, a growing number of French people have begun reducing their consumption of meat and other animal products. Data from 2021 found nearly half of French citizens have reduced their meat intake in the last three years.
Le Dressay says the made-in-Fance vegetarian meat from DĂ©vore is rich in protein just like conventional meat but low in saturated fat as well as providing a good source of dietary fiber. The co-founder points to the companyâs lower environmental footprint, too, which Le Dressay says is âthree times less energy-consuming than chicken,â in terms of CO2, water pollution, and land mobilization.
Accessible analogs
âIt was important for us to make our products accessible to make life easier for people who want to reduce their meat consumption, whether they are flexitarians, teenagers who have the munchies, or parents who donât have the time to cook. Cheaper than a free-range chicken and just as generous, our products are good for everyone: tasty and balanced for humans, respectful of animals and sustainable for the planet,â says Ribeiro.

DĂ©voreâs launch comes on the heels of a number of plant-based launches in France. Last summer, HappyVore nabbed $36.8 million along with Franceâs largest vegan meat production facility. Last February, French supermarket chain Carrefour opened what it says was the first vegan butcher counter in the country. And the Natalie Portman-backed La Vie has seen its vegan bacon become a mainstay at Burger King locations across Europe.
The first two DĂ©vore vegan chicken products are now available via the companyâs website, in select grocery stores and markets, and through foodservice channels.
Source: Greenqueen.com.hk