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“The Summer of Impossible”: Impossible Foods Unveils Major US Marketing Campaign

Seeking to introduce new customers to the plant-based category, Impossible Foods announces it will launch two US national ad campaigns this summer. Designed to appeal to a wider range of consumers, the campaign’s first spot – a 90-second musical ad – will premiere this Sunday, June 11 during the 76th Annual Tony Awards® broadcast. “We need…

Planteneers and Hydrosol Advice: Embrace Tech to Overcome Future Food Challenges

With consolidated revenues of 764 million euros last year, the Hamburg Stern-Wywiol Gruppe, a global leader in the food and feed ingredients industry, again enjoyed double-digit growth. The growth drivers in the group are its Planteneers and Hydrosol subsidiaries, said the group in a statement.  Planteneers develops and produces custom system solutions…

New Culture’s “Groundbreaking” Animal-Free Mozzarella Makes World Debut in Los Angeles

New Culture’s animal-free mozzarella made its world debut yesterday, where leading chefs, culinary influencers and media gathered at the acclaimed Pizzeria Mozza in Los Angeles to taste the revolutionary cheese. Hosted by award-winning chef Nancy Silverton, the event gave guests a first chance to experience New Culture’s first-of-its-kind mozzarella…

Op Ed: Veronica Fil, Founder of Grounded Foods Co, On Plant-Based Restaurant Trends

Veronica Fil is a former behavioral economist, who now specializes in marketing for the alternative protein industry. She is the co-founder of Grounded Foods Co. and author of Plant Based USA: a Guide to Eating Animal-Free in America. Reinventing the menu: more chefs embrace plant-based alternatives to meet diner demand By Veronica Fil As I patrolled…

ADM Opens New Center in the UK for Innovations in Alt Protein and Other Foods

Agribusiness leader ADM (NYSE: ADM) has opened an innovation center in the UK for alt protein and other categories such as sweet, dairy, alternative dairy, and beverages. Located in Manchester, the Customer Creation and Innovation Center (CCIC) will be a UK hub fostering collaborations with food manufacturers, brands, and food service to create novel…

Lidl to Display Plant-Based Alternatives Next to Animal Meat to Entice Meat-Eaters

Lidl today reveals plans to display the top four best-selling meat alternatives right alongside the meat products in the refrigerator. The strategy has already been adopted in some markets such as Spain, with the strategic placement aiming to encourage flexitarian customers to opt for plant-based options more frequently. It’s important to note that…

Roquette Opens €4.5M Food Innovation Centre: “We See This Opening as an Innovation Boost for the Global Food Sector”

Global leader in plant-based ingredients, Roquette celebrated yesterday the launch of a new €4.5 million food innovation centre in Lestrem, France.  As demand for new, healthier, and more sustainable diets grows, Roquette’s Food Innovation Center will foster innovation and accelerate the launch of novel products. The center will be a “key part”…

Animal Rights Switzerland Sets Out Vision to Make the Country Vegan

Campaign group Animal Rights Switzerland has launched a project outlining how the country could become animal-friendly. The group describes how meat and dairy products could be produced through cultivation and fermentation technologies, removing the need for animal agriculture. Slaughterhouses could then be repurposed, or turned into museums. Recreational…

Asda Launches Range of New Plant-Based Products for BBQ Season

UK supermarket chain Asda has expanded its vegan OMV! and Plant Based By Asda ranges, launching several new products for the barbecue season. These include the OMV! No-Pork Chilli Sausages — featuring jalapeños, red chillies, and chipotle — along with the Plant Based by ASDA Mushroom Sausages and the OMV! No Beef Burgers. There are also some vegetable-based…

UK Cultivated Meat Company Uncommon, Previously Higher Steaks, Raises $30M in Series A

Cultivated meat company Uncommon, formerly known as Higher Steaks, announces it has secured $30 million in Series A, led by Balderton Capital and Lowercarbon Capital.  Founded in Cambridge by Benjamina Bollag and Dr. Ruth Faram, Uncommon leverages cell ag and RNA technologies to cultivate meat for the global pork market. To date, the company has raised…

This World Ocean Day, Cariuma Partners with Coral Vita to Launch “Coral Saving” OCA Low Sneakers

In honor of World Ocean Day, sustainable sneaker brand Cariuma announces it is partnering with Coral Vita to launch a special collection of OCA Low shoes. Through their collaboration, Cariuma will support Coral Vita’s work to restore degraded coral reefs, and help save 10cm² of coral reef for every pair purchased. “We believe in building products…

The Raging Pig Co: “On a Mission to Remove 1.5 Billion Pigs From Our Global Food System”

When it comes to bold, eye-catching branding, Hamburg-based Raging Pig Co is right there in your face. Along with its cocky tagline, “The pig-less bacon that even your dad will love,” Raging Pig is impossible to ignore. And who can resist the idea of “mouthwatering pigless bacon”? On a mission to eliminate pigs from the food system, Raging Pig…

Green Monday Launches OmniSeafood Dishes and Discounts to Celebrate World Ocean Day

In support of World Ocean Day, Green Monday has partnered with restaurants and supermarkets in Hong Kong to offer OmniSeafood dishes and product discounts for a month. Green Common, the company’s online platform combining retail, distribution, and dining service with stores in Hong Kong, Shanghai, and Singapore, will also provide retail deals and…

Mycorena and RIP Foods Partner Up to Create Mycoprotein-Based Street Food

Mycoprotein specialist Mycorena and Spain’s plant-based street food brand RIP Foods are collaborating to develop mycelium-based street food appealing to mainstream customers.  Today, Mycorena announced their first joint creation using mycoprotein  — a vegan kofta inspired by Middle Eastern flavors. The product is set to launch soon in the Netherlands…

The Chinese Plant-Based Meat Industry is “Faltering”, Claims Publication. Is This Really the Case?

Earlier this week, Sixth Tone, a digital platform covering Chinese current affairs, claimed that plant-based brands both domestic and imported are struggling in China, in a now-familiar rhetoric that is being churned out globally making vegan products as well as veganism itself an easy target. “Once the darlings of both foreign and domestic investors…

Meati Foods Welcomes Baseball Legend Derek Jeter to its Roster of Celebrity Investors

Colorado’s Meati Foods, a producer of animal-free meat made from mycelium, announces that baseball legend Derek Jeter has joined the company as an investor and advisor.  “When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability, and taste,” commented Jeter.  Meati…

Revolutionary Vegan Fining Agent: Chinova Bioworks Harnesses the Humble Button Mushroom to Transform the Beverage Market

Chinova Bioworks, a food technology company based in Canada, unveils MycoKleer™, an innovative vegan clarifying and fining agent designed for beverage production. This sustainably produced solution aims to revolutionize the industry by enhancing the efficiency of the beverage clarification process, thereby saving valuable time, energy, and money…

World Ocean Day: Vollagen Develops Vegan Alternative to Marine Collagen Supplements

On World Ocean Day, UK brand Vollagen has highlighted its plant-based alternative to marine collagen supplements, made through a proprietary fermentation process using non-GMO corn. Vollagen contains the same 16 amino acids found in human collagen, at similar levels and in an easily absorbed format. Consumer tests have reportedly found comparable results…

BettaF!sh Celebrates World Ocean Day as It Saves 122 Tons of Tuna

German alt seafood startup BettaF!sh is celebrating World Ocean Day by publishing official data on the company’s impact for the first time. BettaF!sh reports that it has saved 122 tons of real tuna to date — an estimated 29,775 skipjack tuna fish. This has prevented around 124 tons of bycatch. Figures suggest that 43% of worldwide tuna stocks are…

Alt Meat Made From Amaranth? UK Scientists Embrace Vertical Farming to Explore New Low Cost Protein

Scientists from the University of York are collaborating on a new environmentally-friendly research project to produce a low-cost alternative protein derived from amaranth that can be used in product formulations of alt meat and other plant-based foods. Funded by Innovate UK, VIP Leaf will bring together vertical farming technology and crop biology…

Naturli’ Launching Award-Winning Milk-Free Butter in US Stores

Danish vegan foods brand Naturli’ is bringing its award-winning plant-based butter to US for the first time. Starting in June, the company’s popular palm oil-free butter will launch in HEB stores throughout Texas.  “We embrace mainstream consumers with 1:1 uncompromising taste and texture in dairy products” Naturli’s product will be available…

Uproot is Revolutionizing US Campus Dining with Innovative Plantmilk Dispensers

Despite their prevalence in retail, plant-based milk remains outside the norm in many institutional settings, including many colleges and universities. Recognizing a major lack of dairy-free milk options in higher ed, US-based Uproot has launched unique plantmilk dispensers designed to address this need.  “Our plan is to make plant-based milk the…

Unilever’s Vegetarian Butcher Unveils New Vegan Bacon With Patented Fat Technology

Following Unilever’s recent announcement that it aims to achieve €1.5 billion in sales from plant-based products by 2025, the multinational contacts vegconomist with news that its plant-based meat brand The Vegetarian Butcher has launched plant-based bacon, “NoBacon 2.0”, which it says features a new patented fat tissue technology that mimics…

Taco Bell (Finally) Introduces First Fully Vegan Entree, the Vegan Crunchwrap, at Price Parity

Taco Bell states today that, after “years of testing and tasting”, the chef team behind its Taco Bell Test Kitchen has finally developed its first fully vegan menu item — the Vegan Crunchwrap — featuring proprietary plant-based beef and cheese. The new menu item will initially trial from tomorrow in LA, New York, and Orlando, since these are…

JBS-Owned BioTech Foods Breaks Ground on “World’s Largest Cultivated Meat Plant” in Spain

The world’s largest meat processing company, Brazil’s JBS, announced that its subsidiary, the Spanish company BioTech Foods, has begun construction of its first commercial-scale plant for cultivated meat, reports Reuters. The facility, located in Eskusaitzeta, Donostia’s industrial area, will open by mid-2024 as the country’s first cultivated…


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