August 18, 2021 –
From Plant-Based News
224 views


Reading Time: 2 minutes

Global vegan meat giant Beyond Meat’s more than 100 trademark applications made to the United States Patent and Trademark Office (USPTO) – indicate a host of new products in the pipeline.

Public records from USPTO show requests submitted since 2021. They include Beyond Fish, Beyond Ham, Beyond Shrimp, Beyond Lamb, and Beyond Egg.

Moreover, the most recent application indicates the brand is moving into the plant-based dairy sector.

Beyond Meat trademarks

Submitted on August 12 this year is the trademark for Beyond Milk – one of 109 total requests.

The application reads that it’s intended to cover ‘the categories of food products made of milk substitutes based on vegan substances’.

This includes plant-based milk products made out of nuts, seeds, oats, wheat, or rice.

It has been accepted by USPTO, meaning it meets minimum filing requirements. Now, an officer will be assigned as part of the acceptance process which can span between 12 and 18 months.

Another filing under the Beyond Milk name is classed under coffee, tea, and confectionery.

Securing the Beyond Milk name

But the journey to securing the Beyond Milk name hasn’t been an easy one. Last year, Beyond Meat filed an opposition when a German confectionary firm tried to register it a trademark.

Katjes Fassin GmbH + Co. KG submitted its request to label dairy-free candy in May 2020.

However, documents reveal Beyond Meat’s disagreements due to spending a ‘considerable amount of resources’ in advertising and promotion. 

Moreover, its filings pre-date Katjes’. As a result, the vegan meat giant argued the trademark application is too similar in appearance and could be confused with the Beyond Meat brand. This would confuse or ‘deceive’ consumers, Beyond Meat’s lawyers argued.

There are countless alternatives to cow’s milk

New products to come?

The brand has remained tight-lipped on whether we’ll be soon set to see Beyond Milk in stores. Additionally, this is the case for a lot of its other trademarks too.

Further documents reveal approved trademarks for Beyond Fried Chicken, Beyond Tuna, and Beyond Burrito. There’s also Beyond Hot Dogs, Beyond Jerky, Beyond Brunch, and Beyond Day.

You can browse Beyond Meat’s current product offerings here



Source: Plantbasednews.org

Beyond Milk Is On Its Way – As Well As Beyond Fish, Beyond Tuna, Beyond Eggs And More Reddit Co-Founder Invests In Plant-Based Meat Firm Behind NUGGS Meat giant tyson just launched its first plant-based burger Pad Thai Protein Salad recipe from The Plant-Based Cookbook + Book Review and Giveaway! The Rise Of Plant-Based Butters Old Navy Is Now Making Plant-Based Sandals from Sugarcane 9 Plant-Based LGBTQ+ Businesses to Support Pride Month Now (and Always) Plant-Based Food Launches To Know About: From Burger King To Publix’ Chickenless Tenders Kim Kardashian says “Plant Based Does a Body Good” to 205 Million Fans Future Farms New Plant-based Products Are Better For The Planet Essential products for picnics with The Vegan Trademark Beyond Meat Partners with McDonald’s, Pizza Hut, Taco Bell & KFC