Beyond Meat partners with McDonald’s & Yum! Brands with plans to expand their vegan products to a lot more global fast-food restaurants.
The growing plant-based meat company Beyond Meat just signed a new deal with some of the biggest fast-food companies in the U.S. which marks an important step for Beyond Meat in the growing shift to vegetarian and plant based diets in the country.
Beyond Meat partners with McDonalds
Beyond Meat announced its new 3 year strategic deal on Thursday with McDonalds, which will have its entire global franchise offering a new plant-based burger that’s named the “McPlant”. The partnership means that Beyond Meat will be McDonald’s supplier of choice for the McPlant patty as well as other future products that Mcdonald’s wants to incorporate into their menu. The upcoming plant-based menu plans to include items such as vegan chicken, pork and egg products.
Beyond Meat & Yum! Brands
Beyond Meat’s strategic partnership with Yum! Brands will be an expansion of the companies’ growing track record of collaborations to offer delicious and sustainable plant-based products, said Beyond Meat’s press release.
“We are honored to enter into a global strategic partnership with Yum! Brands, one of the world’s largest restaurant companies. We look forward to expanding our work with the teams at Yum’s iconic KFC, Pizza Hut and Taco Bell brands to together bring truly delicious plant-based product innovation to consumers,” said Ethan Brown, Beyond Meat Founder & CEO.
Consumer Driven Demand
Chris Turner is Yum! Brands’ CFO. He said: “Given the consumer response during recent tests with Beyond Meat… We’re excited about the long-term potential plant-based protein menu items have to attract more customers to our brands. Especially younger consumers.
Turner then concluded: “We expect this Beyond Meat partnership to strengthen our brands’ capability to offer delicious, plant-based menu items that are driven by consumer demand for more diverse protein options and our brands’ strategies in local markets.”
In other news, Kim Kardashian recently mentioned that “Plant based does a body good” to over 205 million of her followers. You can read that article here