Brave Robot Becomes Top Category Growth Driver, Sells a Million Vegan Ice Cream Pints

September 27, 2021 –
From Vegconomist

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September 27, 2021

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, a US-based brand owned by , has become the top growth driver in the plant-based ice cream category in its first year of business.

The news comes as the brand announces another milestone — it has now sold over a million pints of its vegan ice cream, which is made with milk proteins produced via fermentation. Earlier this year, Brave Robot , including chains such as Kroger and Sprouts.

The animal-free casein and whey proteins used in Brave Robot’s ice creams are made by Perfect Day, a company that its aim is to “create a whole new category of animal-free food products — for a kinder, greener planet”. A report last year revealed it had become the .

Perfect Day ice cream — ©Perfect Day Foods

Brave Robot claims that by choosing its products over dairy, consumers have now saved a quantity of greenhouse gas emissions equivalent to driving around the circumference of the earth forty times.

“We’re thrilled to see growth in the marketplace and the positive response from consumers who are making a rapid shift in relationship to the food we consume and the planet we inhabit,” says Jon Spear, Vice President of Marketing at The Urgent Company. “We will continue to bring new options to market at the intersection of technology and food that put the future of our climate first, without compromising on taste.”

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slideInDown{from{transform:translate3d(0,-100%,0);visibility:visible}to{transform:translate3d(0,0,0)}}.MOslideInDown{animation-name:slideInDown}@keyframes slideInLeft{from{transform:translate3d(-100%,0,0);visibility:visible}to{transform:translate3d(0,0,0)}}.MOslideInLeft{animation-name:slideInLeft}@keyframes slideInRight{from{transform:translate3d(100%,0,0);visibility:visible}to{transform:translate3d(0,0,0)}}.MOslideInRight{animation-name:slideInRight}@keyframes slideInUp{from{transform:translate3d(0,100%,0);visibility:visible}to{transform:translate3d(0,0,0)}}.MOslideInUp{animation-name:slideInUp}@keyframes slideOutDown{from{transform:translate3d(0,0,0)}to{visibility:hidden;transform:translate3d(0,100%,0)}}.MOslideOutDown{animation-name:slideOutDown}@keyframes slideOutLeft{from{transform:translate3d(0,0,0)}to{visibility:hidden;transform:translate3d(-100%,0,0)}}.MOslideOutLeft{animation-name:slideOutLeft}@keyframes slideOutRight{from{transform:translate3d(0,0,0)}to{visibility:hidden;transform:translate3d(100%,0,0)}}.MOslideOutRight{animation-name:slideOutRight}@keyframes slideOutUp{from{transform:translate3d(0,0,0)}to{visibility:hidden;transform:translate3d(0,-100%,0)}}.MOslideOutUp{animation-name:slideOutUp}html div#SoEuvvoIfx.moOptinForm.mo-optin-form-slidein {max-width:350px !important;}html div#SoEuvvoIfx div#SoEuvvoIfx_slidein.mo-optin-form-wrapper {max-width:350px !important;box-shadow:0 5px 35px rgba(0,0,0,.17);}div#SoEuvvoIfx.mo-slidein-bottom_right {right: 10px;}div#SoEuvvoIfx.mo-slidein-bottom_left {left: 10px;} /* make slide-in optin form full width and full height on mobile/small screens */ @media only screen and (max-width: 575px) { html div#SoEuvvoIfx.moOptinForm.mo-optin-form-slidein div#SoEuvvoIfx_slidein.mo-optin-form-wrapper { max-width: 100% !important; } html div#SoEuvvoIfx.moOptinForm.mo-optin-form-slidein { max-width: 100% !important; bottom: 0 !important; left: 0 !important; right: 0 !important; } }div#SoEuvvoIfx_slidein #mo-optin-form-name-field {display: none !important;}#SoEuvvoIfx .mo-optin-form-container .mo-optin-spinner { border-radius: inherit; position: absolute; width: 100%; height: 100%; background: #fff url(https://vegconom.de/vegconomistcom/wp-content/plugins/mailoptin/src/core/src/assets/images/spinner.gif) 50% 50% no-repeat; left: 0; top: 0; opacity: 0.99; filter: alpha(opacity=80); } #SoEuvvoIfx .mo-optin-form-container .mo-optin-success-close { font-size: 32px !important; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif !important; color: #282828 !important; font-weight: 300 !important; position: absolute !important; top: 0 !important; right: 10px !important; background: none !important; text-decoration: none !important; width: auto !important; height: auto !important; display: block !important; line-height: 32px !important; padding: 0 !important; -moz-box-shadow: none !important; -webkit-box-shadow: none !important; box-shadow: none !important; } #SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg { font-size: 21px; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif; color: #282828 !important; font-weight: 300; text-align: center; margin: 0 auto; width: 100%; position: absolute !important; left: 50%; top: 50%; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); } #SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg a { color: #0000EE; text-decoration: underline; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { margin-top: 6px; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { text-align: left; padding: 6px; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label { display: block; text-align: left; margin-top: 6px; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label input, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label input { margin-right: 5px; vertical-align: middle; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field select { width: 100%; } html div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-fields-wrapper .mo-optin-form-custom-field.checkbox-field, html div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-fields-wrapper .mo-optin-form-custom-field.radio-field { padding: 0 !important; border: 0 !important; background: transparent !important; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label { display: block !important; margin: 5px 0 !important; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label:last-child { margin: 0; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field input[type=checkbox] { cursor: pointer; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-headline, div#SoEuvvoIfx div.mo-optin-form-container h2, div#SoEuvvoIfx div.mo-optin-form-container h1 { font-size: 17px !important; }div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-description, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein p { font-size: 14px !important; }div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note { font-size: 10px !important; }@media screen and (max-width: 768px) { div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-headline, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h2, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h1 { font-size: 15px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-description, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein p { font-size: 12px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note { font-size: 10.5px !important; } }@media screen and (max-width: 480px) { div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-headline, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h2, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h1 { font-size: 15px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-description, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein p { font-size: 12px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note, div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note * { font-size: 10.5px !important; } } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-name-field::-webkit-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-name-field:-ms-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-name-field::placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-email-field::-webkit-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-email-field:-ms-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-email-field::placeholder { color: #555555 !important; } div#SoEuvvoIfx .mo-mailchimp-interest-container { margin: 0 10px 2px; } div#SoEuvvoIfx .mo-mailchimp-interest-label { font-size: 16px; margin: 5px 0 2px; } div#SoEuvvoIfx input.mo-mailchimp-interest-choice { line-height: normal; border: 0; margin: 0 5px; } div#SoEuvvoIfx span.mo-mailchimp-choice-label { vertical-align: middle; font-size: 14px; } div#SoEuvvoIfx .mo-mailchimp-interest-choice-container { margin: 5px 0; }

Source: Vegconomist.com