October 6, 2021
From next Monday, outlets in Des Moines, Iowa, Boston and Miami will be offering Impossible Foods’ chicken nuggets, meaning that both the Impossible Burger and the Impossible Nuggets are supplied to BK. Will Beyond Meat now reciprocate by supplying its nuggets to McDonald’s as well as its patties?
Impossible Foods first nuggets this July, two weeks after Beyond Meat did the same, declaring. The Impossible nuggets arrived in retail and food service in September while the Beyond tenders hit food service in July and .
As we reported in February, a three-year worldwide strategic agreement with McDonald’s, meaning that Beyond will be the McDonald’s supplier for the McPlant burger as well as future plant-based products to include vegan chicken, pork and egg products. At the same time, Ethan Brown revealed a partnership with Yum! Brands, which owns , Taco Bell and Pizza Hut in a similar manner, in an agreement to be the preferred supplier for the chains’ plant-based offerings.
Impossible Foods, keen to mirror and keep up with its peer, has been working with Restaurant Brands International for two years as supplier of plant-based patties for the Impossible Whopper, called the in some European markets. Impossible also supplies its patties to, , and amongst other fast-food chains.