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One of the world’s leading chocolate brands, Cadbury, just announced the launch of its first-ever vegan chocolate bar. The new treat is launching in the UK; the company has not yet revealed if it will be brought out in other countries, too.
The Cadbury Plant Bar comes in two flavors: smooth chocolate and smooth chocolate with salted caramel pieces.
Both options are made with a blend of cocoa, almond paste, and rice extract.
‘Sorry it’s taken this long’
The 197-year-old confectionary company acknowledged it had fallen behind competitors by not launching vegan chocolate sooner.
“Dear plant-based Britain, we’re sorry. Sorry it’s taken this long,” Cadbury said in the announcement. “Sorry it seemed like we weren’t listening to your calls, sorry for not being able to respond to the rumours. And sorry for all the other chocolate you’ve had to eat while you wait.”
“We hope you’ll agree it was worth the wait,” the company added.
Michael Moore, Marketing Manager at Cadbury, echoed the sentiment.
“We’re delighted to finally confirm that the rumors swirling around Cadbury Plant Bar are true! We’ve worked hard to add this delicious, dairy- free option to our iconic range, and we can only apologise for making our fans wait,” Moore said in a statement.
“Ensuring we deliver against our commitment to exceptional flavour has taken quite some time, but as of November, the wait is over.”
Demand for dairy-free chocolate
A poll by Veganuary found that those adhering to a plant-based diet were hungry for a vegan version of Cadbury’s chocolate.
Researchers provided respondents with a list of chocolate and cheese snacks, and asked which they would most like to see ‘veganized’. More than a quarter (28 percent) voted for Cadbury’s Dairy Milk, making it the top-voted option.
The new Cadbury Plant Bar (90g) will be available in Sainsbury’s stores nationwide from November 2021. From January 2022, it will launch at newsagents and other supermarkets across the UK. The Plant Bar has an RRP of £2.50.