Schouten Europe, the first Dutch player in the development of meat alternatives based on plant proteins, is launching Southern Fried Chickenless Pops made from soy and wheat, in response to consumer trends.
The family business, founded back in 1990, markets one of the most extensive and diverse assortments in the world and supplies its products, mainly under private labels, to more than 50 countries. The company also develops many products based on customer demand.
Daphne Sanders, product developer at Schouten, explains that the choice of Southern fried flavor was made due to its popularity. “But various other flavor variations can be applied to these pops, making it an attractive concept for our business partners.”
“The main protein sources for these pops are soy and wheat proteins, flavored with herbs, spices, and natural aromas,” says Sanders. “To present the pops as crispy as possible, they are best prepared in an air fryer or deep fryer. Baking in the oven is also possible.”
According to market research firm Markets and Markets, the segment of chicken substitutes is by far the largest segment within the global market for meat substitutes. The research firm expects that the plant-based replacement of chicken will represent a turnover of over 13 billion USD by 2025.
Additionally, according to Markteffect, 27% of frequent meat substitute users in the Netherlands (54% of the population) indicate that they regularly eat vegetarian or plant-based snacks, and this percentage is increasing annually.
Kees van den Heuvel, Trade Marketer at Schouten, notes that meat substitutes are no longer consumed only during main meals. “In recent years, we have seen that consumers are increasingly choosing protein-rich snacks. The growing assortment of plant-based options in foodservice establishments plays a stimulating role in this.”