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Field Roast & JUST Egg Launch New Sandwich After NY Mayor Eric Adams Celebrates With JUST Egg Wrap

November 9, 2021
From Vegconomist

Field Roast & JUST Egg Launch New Sandwich After NY Mayor Eric Adams Celebrates With JUST Egg Wrap – vegconomist – the vegan business magazine

  • November 9, 2021


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    Alt egg pioneer JUST Egg announces a new partnership Field Roast for the Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich. The launch might be of interest to new NYC Mayor — as he recently enjoyed a JUST Egg breakfast wrap from a deli in Brooklyn following his election victory. 

    The first co-branded vegan breakfast sandwich will be available exclusively at Whole Foods Market locations across the US, followed by expanded national distribution at additional retailers in 2022. Over the last 12 months, Field Roast has introduced several new products and gained distribution at more than 5,500 retailers throughout North America, as well as developing its dairy-free cheese products – which feature in the newly launched sandwich. 

    ©Lev Radin Photography / Plantega

    Meanwhile, JUST Egg – a brand of food tech firm Eat Just – is preparing for its , following recent launches in

    “Since its inception, Field Roast has built equity leveraging bold flavor profiles to create mouth-watering plant-based food. This collaboration adds an innovative new co-branded product to their already impressive portfolio,” stated , Co-Founder and CEO of Eat Just. “Our combined expertise in the breakfast space has produced a superior breakfast offering that delivers on both flavor and convenience.”

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