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Germany’s 2nd Largest Animal Sausage Producer Launches ‘The Plantly Butchers’ to Produce Meat-Free Products


September 24, 2021
From Vegconomist
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  • September 24, 2021

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    , Germany’s second-largest sausage producer, will start its own company to develop a brand to offer sausages to, vegetarian and vegan consumers:. The meat-free products will be launched in spring 2022.

    CEO Hans Ewald Reinert comments: “The younger generation in particular questions their consumption much more than we did back then, especially with regard to environmental and animal welfare aspects. As a father of a family, I am sure I speak for the majority of parents when I say that I like to be carried along by our offspring. My children remind me personally every day that we can already help shape the future of the new generation, which of course also significantly influences my work as an entrepreneur at TFB.

    “That is why I am very pleased that we, as Germany’s second-largest sausage producer, are taking the next forward-looking step with The Plantly Butchers. Together with Sven Wieken, Managing Director of The Plantly Butchers, I want to drive our vision forward: Real meat alternatives for a better life. Spring 2022 will be the time and we will start with a selection of vegan meat alternatives that will be available on the self-service shelf in supermarkets.”

    General Manager Sven Wieken joined TFB in October 202, his previous stations include EGGY FOODS (German breakfast egg), Dannemann and Homann Feinkost.

    © 2021 vegconomist – a brand of vegconom GmbH

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slideOutRight{from{transform:translate3d(0,0,0)}to{visibility:hidden;transform:translate3d(100%,0,0)}}.MOslideOutRight{animation-name:slideOutRight}@keyframes slideOutUp{from{transform:translate3d(0,0,0)}to{visibility:hidden;transform:translate3d(0,-100%,0)}}.MOslideOutUp{animation-name:slideOutUp}html div#SoEuvvoIfx.moOptinForm.mo-optin-form-slidein {max-width:350px !important;}html div#SoEuvvoIfx div#SoEuvvoIfx_slidein.mo-optin-form-wrapper {max-width:350px !important;box-shadow:0 5px 35px rgba(0,0,0,.17);}div#SoEuvvoIfx.mo-slidein-bottom_right {right: 10px;}div#SoEuvvoIfx.mo-slidein-bottom_left {left: 10px;} /* make slide-in optin form full width and full height on mobile/small screens */ @media only screen and (max-width: 575px) { html div#SoEuvvoIfx.moOptinForm.mo-optin-form-slidein div#SoEuvvoIfx_slidein.mo-optin-form-wrapper { max-width: 100% !important; } html div#SoEuvvoIfx.moOptinForm.mo-optin-form-slidein { max-width: 100% !important; bottom: 0 !important; left: 0 !important; right: 0 !important; } }div#SoEuvvoIfx_slidein #mo-optin-form-name-field {display: none !important;}#SoEuvvoIfx .mo-optin-form-container .mo-optin-spinner { border-radius: inherit; position: absolute; width: 100%; height: 100%; background: #fff url(https://vegconom.de/vegconomistcom/wp-content/plugins/mailoptin/src/core/src/assets/images/spinner.gif) 50% 50% no-repeat; left: 0; top: 0; opacity: 0.99; filter: alpha(opacity=80); } #SoEuvvoIfx .mo-optin-form-container .mo-optin-success-close { font-size: 32px !important; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif !important; color: #282828 !important; font-weight: 300 !important; position: absolute !important; top: 0 !important; right: 10px !important; background: none !important; text-decoration: none !important; width: auto !important; height: auto !important; display: block !important; line-height: 32px !important; padding: 0 !important; -moz-box-shadow: none !important; -webkit-box-shadow: none !important; box-shadow: none !important; } #SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg { font-size: 21px; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif; color: #282828 !important; font-weight: 300; text-align: center; margin: 0 auto; width: 100%; position: absolute !important; left: 50%; top: 50%; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); } #SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg a { color: #0000EE; text-decoration: underline; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { margin-top: 6px; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { text-align: left; padding: 6px; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label { display: block; text-align: left; margin-top: 6px; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label input, html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label input { margin-right: 5px; vertical-align: middle; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field select { width: 100%; } html div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-fields-wrapper .mo-optin-form-custom-field.checkbox-field, html div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-fields-wrapper .mo-optin-form-custom-field.radio-field { padding: 0 !important; border: 0 !important; background: transparent !important; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label { display: block !important; margin: 5px 0 !important; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label:last-child { margin: 0; } html div#SoEuvvoIfx .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field input[type=checkbox] { cursor: pointer; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-headline, div#SoEuvvoIfx div.mo-optin-form-container h2, div#SoEuvvoIfx div.mo-optin-form-container h1 { font-size: 17px !important; }div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-description, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein p { font-size: 14px !important; }div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note { font-size: 10px !important; }@media screen and (max-width: 768px) { div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-headline, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h2, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h1 { font-size: 15px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-description, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein p { font-size: 12px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note { font-size: 10.5px !important; } }@media screen and (max-width: 480px) { div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-headline, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h2, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein h1 { font-size: 15px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-description, div#SoEuvvoIfx div.mo-optin-form-container div#SoEuvvoIfx_slidein p { font-size: 12px !important; } div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note, div#SoEuvvoIfx div#SoEuvvoIfx_slidein .mo-optin-form-note * { font-size: 10.5px !important; } } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-name-field::-webkit-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-name-field:-ms-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-name-field::placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-email-field::-webkit-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-email-field:-ms-input-placeholder { color: #555555 !important; } #SoEuvvoIfx #SoEuvvoIfx_slidein .mo-optin-field.mo-optin-form-email-field::placeholder { color: #555555 !important; } div#SoEuvvoIfx .mo-mailchimp-interest-container { margin: 0 10px 2px; } div#SoEuvvoIfx .mo-mailchimp-interest-label { font-size: 16px; margin: 5px 0 2px; } div#SoEuvvoIfx input.mo-mailchimp-interest-choice { line-height: normal; border: 0; margin: 0 5px; } div#SoEuvvoIfx span.mo-mailchimp-choice-label { vertical-align: middle; font-size: 14px; } div#SoEuvvoIfx .mo-mailchimp-interest-choice-container { margin: 5px 0; }

    html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container { text-align:left; background: #f0f0f0; border: 4px solid #dd3333; border-radius: 5px; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; -webkit-border-radius: 5px; -o-border-radius: 5px; -moz-border-radius: 5px; padding: 1.5em; margin: 10px; max-width: 650px; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container h2.mo-optin-form-headline { color: #222222; margin: 0 0 10px; font-weight: bold; text-align: center; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container .mo-baremetal-description { color: #000000; font-weight: normal; line-height: 1.6; margin-bottom: 20px; text-rendering: optimizeLegibility; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox .mo-baremetal-note { color:#000000; margin: 5px auto; text-align: center; font-style: italic } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container #mWhbAQRyLo_lightbox_name_field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container #mWhbAQRyLo_lightbox_email_field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input.mo-optin-form-custom-field.text-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input.mo-optin-form-custom-field.password-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input.mo-optin-form-custom-field.date-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container textarea.mo-optin-form-custom-field.textarea-field { -webkit-appearance: none; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container #mWhbAQRyLo_lightbox_name_field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container #mWhbAQRyLo_lightbox_email_field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input.mo-optin-form-custom-field.date-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input.mo-optin-form-custom-field.text-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input.mo-optin-form-custom-field.password-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container select.mo-optin-form-custom-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container textarea.mo-optin-form-custom-field.textarea-field { -webkit-border-radius: 0; border-radius: 0; background: #fff; border: 1px solid #ccc; -webkit-box-shadow: inset 0 1px 2px rgba(0, 0, 0, 0.1); box-shadow: inset 0 1px 2px rgba(0, 0, 0, 0.1); margin: 0; padding: 8px; width: 100%; max-width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; -webkit-transition: -webkit-box-shadow 0.45s, border-color 0.45s ease-in-out; -moz-transition: -moz-box-shadow 0.45s, border-color 0.45s ease-in-out; transition: box-shadow 0.45s, border-color 0.45s ease-in-out; -webkit-transition: all 0.15s linear; -moz-transition: all 0.15s linear; -o-transition: all 0.15s linear; font-size: 16px; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container textarea.mo-optin-form-custom-field.textarea-field { min-height: 80px; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input[type=”submit”].mo-optin-form-submit-button, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox.mo-baremetal-container input[type=”submit”].mo-optin-form-cta-button { border: none; line-height: normal; letter-spacing: normal; margin: 16px 0 0; position: relative; text-decoration: none; text-align: center; text-transform: uppercase; text-shadow: none; box-shadow: none; height: auto; 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} html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { text-align: left; padding: 6px; } html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label, html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label { display: block; text-align: left; margin-top: 6px; } html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label input, html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label input { margin-right: 5px; vertical-align: middle; } html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field select { width: 100%; } html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox .mo-optin-fields-wrapper .mo-optin-form-custom-field.checkbox-field, html div#mWhbAQRyLo div#mWhbAQRyLo_lightbox .mo-optin-fields-wrapper .mo-optin-form-custom-field.radio-field { padding: 0 !important; border: 0 !important; background: transparent !important; } html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label { display: block !important; margin: 5px 0 !important; } html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label:last-child { margin: 0; } html div#mWhbAQRyLo .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field input[type=checkbox] { cursor: pointer; } div#mWhbAQRyLo div#mWhbAQRyLo_lightbox .mo-optin-form-headline, div#mWhbAQRyLo div.mo-optin-form-container h2, div#mWhbAQRyLo div.mo-optin-form-container h1 { font-size: 32px !important; 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} div#mWhbAQRyLo .mo-mailchimp-interest-container { margin: 0 10px 2px; } div#mWhbAQRyLo .mo-mailchimp-interest-label { font-size: 16px; margin: 5px 0 2px; } div#mWhbAQRyLo input.mo-mailchimp-interest-choice { line-height: normal; border: 0; margin: 0 5px; } div#mWhbAQRyLo span.mo-mailchimp-choice-label { vertical-align: middle; font-size: 14px; } div#mWhbAQRyLo .mo-mailchimp-interest-choice-container { margin: 5px 0; }




    Source: Vegconomist.com
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