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Goodmylk and Proeon Leading the Plant-Based Revolution in India 


September 9, 2021
From Vegconomist
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Goodmylk and Proeon Leading the Plant-Based Revolution in India  – vegconomist – the vegan business magazine


  • September 9, 2021

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    Two leading Indian alt protein startups have completed successful seed funding rounds, as the plant-based movement gathers pace in the world’s second-largest country. Indian alt dairy producer has raised $1 million in an extension of its seed round, while plant protein innovator has raised $2.4 million in seed funding. 

    “India’s agricultural heritage and biodiversity offers tremendous potential to satisfy skyrocketing global demand for plant protein”

    Seeing participation from major Indian and international angels and firms, Goodmylk’s $1 million fundraise comes and expansion into new cities such as Mumbai, Hyderabad, Delhi, and Chennai, as well as strengthening operations in Bengaluru. The fresh funds will be put towards a product portfolio expansion and increased distribution. The brand’s stated aim is to make plant-based dairy functional and accessible to all in India.

    GoodMylk
    ©Goodmylk

    Backed by leading incubators and innovation centres in India, plant-based food ingredient start-up Proeon’s $2.4 million seed capital raise will facilitate enhanced growth for the Pune-based company, as well as establishing a research lab in the Netherlands. The company is a critical formulation specialist at the ingredient level, making it easier for food companies to make plant-based meat, dairy, and egg replacement products.

    The Indian Plant-Based Revolution

    It is well-known that a large section of the Indian population is vegetarian, so it should come as no surprise that veganism is a growing movement within the country. A survey in 2019 found that 63% of Indians were willing to replace meat with plant-based options, and since then many new Indian startups have entered the market. Indian food tech company Blue Tribe the latest products in its alt meat range, and producer Bevry also hit the shelves. 

    GFI India MD Varun Deshpande commented; “India’s agricultural heritage and biodiversity offers tremendous potential to satisfy skyrocketing global demand for plant protein, and Proeon’s work is emblematic of that potential. This investment is a show of confidence in the sector’s promise to strengthen agricultural value chains and benefit farmers, create jobs, and catalyse a more sustainable, secure, and just protein supply.”




    Source: Vegconomist.com


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