March 28, 2023

For Immediate Release:
March 28, 2023

David Perle 202-483-7382

Palm Springs, Calif. – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut at La Plaza de California on Thursday before moving on to confront diners at Chicken Ranch, John’s Restaurant, Billy Reed’s Palm Springs, Cluckin Bun, Stout Burgers & Beers, Smokin’ Burgers & Lounge, and Shakey’s Pizza Parlor through Sunday as part of the group’s national tour.

When:    Thursday, March 30, 12 noon

Where:    La Plaza de California, 129 La Plaza, Palm Springs

“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.