US-based confectionary major Hersheyâs has rolled out its first ever vegan chocolate under its âBetter-for-Youâ chocolate category.
Better-for-you, a multi-pronged strategy launched by the company in February this year, is aimed at making snacking healthier. Besides offering portion-controlled snacks, Hersheyâs future portfolio will deliver more low sugar, organic and plant-based alternatives. âWe are setting the foundation for long-term sustainable growth in the better-for-you category at Hershey,â said Hersheyâs President, U.S. Chuck Raup.
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The limited-edition oat milk-based bars are currently available only in US and come in two flavours: Classic Dark and Extra Creamy Almond & Sea Salt. Besides being dairy-free, vegan, non-GMO, these are made with Rainforest Alliance Certified cocoa.

Dan Mohnshine, Team Lead of Strategic Growth Platforms (SGP) at the Hersheyâs Company, told Totally Vegan Buzz, âWe started our work on the Hersheyâs Oat Made products by evaluating the current plant-based offerings on the candy market. After finding that the ingredient formulas of existing products could be improved upon, our masterful R&D team at Hershey developed formulas using oats that we believe deliver better on consumersâ expectations than what is in the marketplace today.â
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According to publicly available information, the bars are part of a limited test release.
Source: Theveganindians.com