October 12, 2021
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Earlier this year, Indian alt-meat company launched plant-based chicken keema in various Indian cities. Now, Mumbai-based restaurant chain has introduced a vegan biryani made with the keema.
According to the chain, the biryani is âtasty and deeply comfortingâ and has the same taste, texture, and mouthfeel as the conventional variety. It will be available at Charcoal Eatsâ 29 restaurants across Mumbai, which serve over 50,000 customers a month.
Blue Tribeâs plant-based chicken keema was initially , along with vegan chicken nuggets. The products debuted in Chandigarh, Panchkula, and Mohali, three Indian cities famous for the dishes Chicken Tikka, Butter Chicken, and Mutton Champ. Last month, the company also launched .
Blue Tribe says it has already helped meat-eating customers across ten Indian cities to eat more plant-based foods. It emphasises that it wants to offer more sustainable alternatives to everyone, not just vegetarians.
âThe 100% plant-based Chicken Keema Biryani is aimed at discerning consumers who love the taste of meat, but want to consciously cut down on their meat consumption for ethical, religious, environmental, or health reasons,â said Charcoal Eats in a statement. âThis creation resolves the age-old question of whether a biryani can be vegetarian with a resounding Yes!â
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Source: Vegconomist.com