March 1, 2021
From Plants Digest

Jada Pinkett Smith Launches “Hey Humans” and is the co-founder and creative director of the new vegan company.

Jada Pinkett-Smith Hey Humans Plants Digest Vegan News
Photo: Design: Cierra Miller/Stylecaster

Jada Pinkett Smith has launched her new company named “Hey Humans” which is a collaboration with Maesa, a beauty company for “meaningful” brands. Hey Humans is exclusively available at Target.(When there’s more information about a canadian release, we’ll update this post)

The affordable beauty brand (nothing over the price of $6) is 99 percent plastic-free.

Hey Humans will provide body wash, body lotion, deodorant and toothpaste. All their products are vegan, cruelty-free and non-toxic with upcycled products. The packaging is aluminum to help reduce plastic and the toothpaste is fluoride-free and has two flavors: Wintermint Chill and Mint Rush as well as two fluoride variations. 

Jada Pinkett Smith Launches Hey Humans with the Family

Jada Pinkett Smith is not only the face of the company but she’s also the co-founder and creative director of Hey Humans. Jada starred in the campaign video featured above along with the Smith family including appearances from her husband Will Smith as well as Willow, Jaden, Trey and Pinkett’s mother Adrienne Banfield-Norris.

The Smiths have worked together before and are no strangers to starting a business. In 2015, Jada and Will Smith helped Jaden launch Just Water, a sustainably sourced spring water brand housed in plant-derived cartons that much better for the environment compared to regular plastic water bottles.

Hey Humans Jada Pinkett smith Plants Digest Vegan News
Hey Humans picture shows their all-vegan products at launch

Jada said in one of their ad campaign posts, “Not only did I want to help create quality personal care products that have recyclable packaging but I wanted it to be accessible to everyone.”

She continued, “I hope you will join my family and I on our Hey Humans journey by using our personal care products that not only help us take care of ourselves but also help us to care for our planet and humanity at large.” Their website is and their instagram is HeyHumansOfficial.

In other news, Jason Momoa’s Vegan Shoes Made From Algae Just Launched