September 29, 2021
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Japanâs most popular domestic burger chain, , is now offering a new version of its plant-based Green Burger. The burger was to cater to changing consumer demands.
According to Hiroto Yamazaki of Tokyoâs , the new version of the burger will be available from September 22nd, 2021, at all Mos Burger restaurants nationwide. It features a soy and mushroom-based patty with teriyaki sauce and the chainâs plant-based Green Mayo. The bun is coloured green using spinach and contains soy cream for added moistness.
The launch is part of MOS Burgerâs drive to meet two Sustainable Development Goals â Good Health and Well-being, and Responsible Consumption and Production. It describes the burger as âeco-friendly and body-friendlyâ.

Veganism in Japan
As veganism becomes more popular in Japan, plant-based companies and products are beginning to take off. Next Meats recently in the country, while vegan silk company Spiber has and is planning an IPO. In August, the 1000 Vegan Project completed its goal of serving vegan meals at .
âDue to the influence of the media, I feel that awareness of veganism has increased in Japan, but it is limited to some cities, and itâs still behind nationwide,â the projectâs chef Hitoshi Sugiura told vegconomist in an . âWe hope that this initiative will lead to an increase in vegan awareness throughout the country.â
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Source: Vegconomist.com