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Kevin Hochman, the US president of KFC, has revealed plans to veganize the fast-food chainâs iconic Kentucky Fried Chicken. He revealed the companyâs plans in a major recent interview
And it comes as demand for plant-based meat options continues to soar, with Hochman saying KFC plans to recreate the taste âas close as we canâ.
KFCâs vegan chicken plans
âOur plan is to try to replicate that Kentucky Fried Chicken as close as we can, obviously without using the animal. A lot of that is about how the chicken cuts and tears and the mouth feel.
The gold standard is the chicken tenderloin or chicken stripâ, Hochman told Bloomberg.
And, the firm plans to replicate chicken tenderloin with muscle fibers to achieve the tear of the real thing.
Moreover, Hochman revealed he eats plant-based burgers at home because theyâre âas goodâ as their meat counterparts.
Expanding vegan market
KFC is yet to confirm when customers will be able to taste its new iterations. However, it comes at a time where the plant-based meat market is expected to skyrocket â soaring past $162 billion within the next decade, according to a new report.
Hochman backs this and said the company believes the market will continue to grow âover timeâ.
However, he said he doesnât think itâll ever be the majority market. âItâs never going to replace animal proteinâ, he added.
Since revealing plans it was working on a vegan chicken burger in 2019, a UK release arrived at the start of 2020.
Additionally, the brand has worked alongside vegan meat giant Beyond Meat to trial plant-based nuggets in California, US.
Source: Plantbasednews.org