New vegan cooking platform aims to encourage and inspire more people to try cooking plant-based food
The curiosity for vegan living and food is growing. To meet this demand, plant-powered company, LIVEKINDLY Collective, has created Collective Kitchen.
The exciting new content platform offers inspiration and allows people across the globe to follow 11 chefs creating delectable dishes with all-vegan ingredients. Jodi Monelle, founder and CEO of LIVEKINDLY comments: “The world is becoming conscious of how diet change can make a difference, and we want to do everything we can to empower people to explore more plant-based eating.”
“Collective Kitchen is a palpable manifestation of the culinary relationships, creativity, and rich insights into consumer passions that we’ve cultivated for three years now.”
The virtual platform, Collective Kitchen, showcases 11 chefs from seven countries, and more than 50 new recipes. It features the ‘Top Dish’ video series, which debuts with American chef Nyesha Arrington of Top Chef fame, who’ll be a key mentor in the upcoming, Gordon Ramsey-hosted Next Level Chef cooking-competition series.
Collective Kitchen’s creative chef-driven campaign is the first of its kind, with culinary experts from around the world crafting unique plant-based recipes streamlined specifically for the home cook.
Mick van Ettinger, chief marketing officer of LIVEKINDLY Collective adds: “Our mission is to make plant-based living the new norm, and that’s only possible by making the transition to eating less meat easier for all cooks, no matter for whom they are cooking.”
“We are proud to launch this unique collection of plant-based recipes. Our chefs are using some of the most popular products to encourage home cooks to experiment and find out just how versatile, delicious, nutritious, and easy-to-make plant-based meals can be.”