September 10, 2021
1631291249
Israeli plant-based nutrition company is to partner with alt-meat brand and its subsidiary to provide the British company with a special type of yellow pea protein.
Created by strategic breeding, âs pea protein will increase the amount of protein in Meatless Farmâs products by up to 50%. Yellow pea is now the fastest-growing source of protein for plant-based meat alternatives and is expected to be worth over $140 billion globally by 2029.
âThe higher protein content of our products will help achieve our mission to help people reduce their meat consumption by providing credible plant-based swaps for meat that are accessible and still taste great,â said Morten Toft Bech, Founder of Meatless Farm. âUltimately, a better seed makes better peas for us to create more nutritious and delicious plant-based food that is kinder to our planet.â

Equinom uses a combination of AI-driven breeding technology and traditional genomic technologies to predict and simulate new varieties of seeds. Earlier this year it announced a collaboration with GoodMills, Europeâs largest milling company, to . It also partnered with Mexican company Dipasa in March to develop a .
âPartnering with Meatless Farm and Lovingly Made Ingredients validates Equinomâs improved pea protein concentrate as a valuable ingredient in plant-based nutrition and solidifies our position in the industry,â said Gil Shalev PHD, founder and CEO of Equinom. âWe are proud to collaborate with a company with the same vision â that the worldâs source of protein must come from a clean, sustainable and accessible ingredient made only by nature.â
Related
Source: Vegconomist.com