May 26, 2023
From Vegconomist
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In celebration of World Ocean Month, Mind Blown™ by The Plant Based Seafood Co. and vegan chain PLNT Burger announce they are partnering to launch the New Bay Crab Cake Sandwich this summer. 

“I’ve been excited about partnering with Mind Blown since I first tasted their shrimp a few years ago”

Available for a limited time, the sandwich will be sold at PLNT Burger’s 7 locations across the DC Metro area – including Maryland, Virginia and Washington DC – from June 1st until Labor Day weekend. 

The New Bay sandwich features Mind Blown’s Maryland-Style Plant Based Crab Cake, which is said to offer the real taste and texture of traditional crab meat, and contains 11 grams of protein. As part of Mind Blown’s mission to protect the oceans, 1% of profits will be donated to the Coral Restoration Foundation, which works to restore the health of coral reefs worldwide. 

Mind-Blown-Crab-Cake
Plant-based crab cake ©Mind Blown

“We are thrilled to partner with PLNT Burger to bring our Mind Blown Crab Cake to life in the irresistible New Bay Crab Cake Sandwich!,” said Mind Blown CEO Monica Talbert. “I can’t think of a better partner to launch this LTO [Limited Time Offer] with and the timing couldn’t be more perfect ahead of World Ocean Month!”

Chef and investor

PLNT Burger is co-founded by celebrity chef Spike Mendelsohn, who also serves as the chain’s Culinary Director. PLNT Burger, which specializes in gourmet plant-based burgers, fries and milkshakes, operates more than 10 restaurants along the US East Coast.

In 2022, Mendelsohn became an investor in Mind Blown’s award-winning alt-seafood brand. 

PLNT Burger Sandwiches
©PLNT Burger

“The perfect product”

“I’ve been excited about partnering with Mind Blown since I first tasted their shrimp a few years ago,” shared Mendelsohn. “As a chef, I expect plant-based seafood to taste just as good as traditional, premium quality seafood products before we can showcase them in our restaurants Given their history in the Chesapeake Bay seafood business, the Mind Blown team clearly shared my vision and has produced some incredibly tasty products! 

“This crab cake is the perfect product for our guests at PLNT Burger. We toss it in classic Old Bay and serve it with crisp, green leaf lettuce to satisfy that summertime craving we all have for fried seafood, but doing it in a way that is healthier for us, and better for our oceans. What better way than a tasty sandwich to celebrate World Ocean Month!”




Source: Vegconomist.com