Vegan confectionary company Moo Free is introducing new vegan chocolate range, rebranded for an adult market.
Moo Free was founded by Andrea and Mike Jessop in 2010. The pair suffered with food intolerances, gluten and lactose allergies and struggled to find dairy-free alternatives on the market.
After discovering the gap on the market they remortgaged their house to start their business. Today, the Devon-based company produces vegan-friendly chocolate which is dairy-free, gluten-free and soya-free.
Recently Moo Free secured a £900,000 loan from Santander UK, supporting the company with its growth strategy.
Ginette Higgs, finance director at Moo Free, said: “Moo Free is a small, but fast-growing company and Santander UK has been instrumental in helping us achieve – and even exceed – our ambitious growth plans. The team at Santander UK has provided us with a combination of services that support our unique requirements and address our capital commitments, as well as achieving our business goals.”
Until now, Moo Free was targeting mainly children sweets market and focused on Easter and Christmas sales. The new branding aims to extend its appeal to a growing adult demand for vegan products and sustain regular sales throughout the year.