September 27, 2021

Today, PETA filed a lawsuit against the Los Angeles County Metropolitan Transportation Authority (Metro)—one of the nation’s largest public transit systems by annual ridership—challenging its highly restrictive ad policy and its refusal to run our pro-vegan advertisements in 2019 and 2021. This lawsuit is proof that Metro’s unconstitutional viewpoint discrimination and free-speech restraint won’t deter our efforts to end speciesism. We know that—for animals—there’s simply too much on the line.

Free Speech to Free Animals: PETA Ads Save Lives, Change Minds

Metro’s policy and its refusal to run our ads promoting animal rights are viewpoint discrimination and fly in the face of federal free-speech protections that we’re afforded. Metro has even run other noncommercial ads—contrary to its own policy—unlawfully favoring one viewpoint over another.

Dive Deeper: PETA Takes On Texas A&M Over Free-Speech Restraint

Below, you can see two ads that PETA sought approval from Metro to run.

The first, from 2019, features a sheep and a message imploring readers to wear vegan clothes.

la metro free speech lawsuit from peta over rejected sheep ad

The other, from 2021, features a chicken, urges people to go vegan, and is in direct response to ads Metro had previously run promoting a product from the fast-food chain Jack in the Box.

rejected PETA ad prompts free speech lawsuit against LA Metro

PETA will see this legal fight to the end of the line. And we’ll be sure let you know whether Metro decides to hit the brakes on its unconstitutional, discriminatory practices.