Today, PETA filed a lawsuit against the Los Angeles County Metropolitan Transportation Authority (Metro)âone of the nationâs largest public transit systems by annual ridershipâchallenging its highly restrictive ad policy and its refusal to run our pro-vegan advertisements in 2019 and 2021. This lawsuit is proof that Metroâs unconstitutional viewpoint discrimination and free-speech restraint wonât deter our efforts to end speciesism. We know thatâfor animalsâthereâs simply too much on the line.
Free Speech to Free Animals: PETA Ads Save Lives, Change Minds
Metroâs policy and its refusal to run our ads promoting animal rights are viewpoint discrimination and fly in the face of federal free-speech protections that weâre afforded. Metro has even run other noncommercial adsâcontrary to its own policyâunlawfully favoring one viewpoint over another.
Dive Deeper: PETA Takes On Texas A&M Over Free-Speech Restraint
Below, you can see two ads that PETA sought approval from Metro to run.
The first, from 2019, features a sheep and a message imploring readers to wear vegan clothes.
The other, from 2021, features a chicken, urges people to go vegan, and is in direct response to ads Metro had previously run promoting a product from the fast-food chain Jack in the Box.
PETA will see this legal fight to the end of the line. And weâll be sure let you know whether Metro decides to hit the brakes on its unconstitutional, discriminatory practices.
Source: Peta.org