October 15, 2021
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New vegan pet food brand has declared its intention to revolutionize the plant-based market with its new complete vegan formula. With the brandâs name coming from its use of nutritional yeast â known as ânoochâ â the brand claims its food has the most comprehensive nutrition profile on the market.
âD3 is usually obtained from sheepâs wool, but we found a cutting edge producer making it from algaeâ
Formulated by a vegan vet and an animal nutritionist, the Noochy Poochy vegan dog food contains select organic ingredients, a 28% protein content â higher than most meat-based dog foods according to the brand â and an omega fatty acid 6:3 ratio of 4 to 1, as well as amino acids L-carnitine, DL-methionine, and taurine. The brand has achieved accreditation from The Vegan Society, PETA, and The Ethical Company Organisation, amongst others.

Alt Pet Food
Noochy Poochy arrives on the scene at a busy time in the plant-based and meat-free dog food segment. Consumers are becoming increasingly aware of dogâs ability to thrive on a vegan diet, with producers seeing success around the world, including and in North America, in Europe, as well as cultured pet food innovator , and fellow UK brands and .
âOne of the biggest dilemmas we faced when creating a plant-based formula was around vitamin D3 which is needed to ensure a âcompleteâ dog food. D3 is usually obtained from sheepâs wool, but we found a cutting edge producer making it from algae. We wanted to test the D3 fully, to ensure it remained stable in our formula, and weâre delighted to say the results came back positive and we can now state with confidence that weâre one of the only fully vegan dog foods on the market,â explained Lucy McKinna, Noochy Poochy Founder.
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Source: Vegconomist.com