The news from 49 vegan publishers and animal rights charities are automatically posted here
News feed updated every 5 minutes

Novo Farina Expands Production, Says Yellow Peas Are the Future of Alt-Protein


November 9, 2021
From Vegconomist
335 views

Novo Farina Expands Production, Says Yellow Peas Are the Future of Alt-Protein – vegconomist – the vegan business magazine


  • November 9, 2021

    1636457739


    Voiced by Amazon Polly

    is a British company making texturised protein and other products from locally-grown yellow peas. And as consumers begin to demand alternatives to imported soy, demand is soaring.

    Novo’s yellow pea protein is used to produce plant-based products such as burgers and sausages. The company also makes pea flour and pea crumbs, as well as its own pea-based snack brand Simpleas.

    This June, Novo announced it had from investors including billionaire Richard Koch. Following the round, the company says it is planning an expansion.

    Novo told that it had bought new equipment and was planning a move to a larger site. The move will allow the company to increase production of its existing products, as well as launching new ones.

    Yellow peas — a more sustainable alternative to soy?

    yellow split pea
    © Enlightened Media

    A growing number of consumers have concerns about soy due to GMOs, allergies, and the clearing of rainforests to grow the crop. Most soy in the UK is imported, leading many to view it as unsustainable.

    But according to Novo Farina, yellow peas could be the answer — the crops used by the company are grown locally in Norfolk, the same county where Novo is based. Last year, Novo used 600 acres of peas, but this could rise to 10,000 acres within five years as the company expands.

    Globally, the market for yellow pea protein is projected to through to 2026, and companies are using the crop to make everything from to .

    Fish Peas
    © Fish Peas

    “The main advantage of peas is the sustainability benefit,” Novo Farina director Rob Alston told Eastern Daily Press. “Pulses are leguminous, with minimal artificial fertilisers, and they are fixing nitrogen in the soil.”

    He added, “The reason farmers have not grown peas in the past is the prices have been historically poor. Novo Farina is paying a premium to the farmers, and they know they are growing them as part of a sustainable system.”




    Source: Vegconomist.com
    Discuss In The Forum


    FOLLOW US
    ON TWITTER
    FOLLOW US
    ON MASTODON
    FOLLOW US
    ON TUMBLR


    PETA-Certified Vegan T-shirts ★ Free Shipping


    Go vegan
    Meat = murder
    May the vegan force be with you
    Vegan as fuck
    Worship seitan
    Animals are my friends and I don't eat my friends
    Vegan
    Vegan
    Vegan militance saves lives
    Meat is murder

    vegan shirts




    All content sourced from external websites. Opinions are those of the contributors and are not necessarily endorsed by Vegan-news.net or its partners. [Disclaimer]