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A host of vegan brands are joining forces to form a plant-based alliance, uniting efforts to expand the movement in the UK.
Among the organizations in the new Plant-Based Food Alliance UK are Oatly, Alpro, ProVeg UK, Upfield, and The Vegan Society.
Plant-Based Food Alliance UK
As part of the collaboration, a charter will be created to outline how businesses and the government can support growing uptake in plant-based diets.
It will campaign for environmental labels on food and drink products, among public health initiatives to examine the benefits of ditching meat and dairy.
The former is being undertaken so that customers can understand the benefits of vegan products over their animal-derived counterparts.
Additionally, it is set to help farmers transition in line with the plant-based boom.
Involved parties are ‘united in [their] vision of a transition to a more sustainable, healthy, and secure food system’.
CEO of the Plant-Based Food Alliance UK is Marisa Heath.
In a statement, Heath said: “We’re already seeing people introducing more and more plant-based meals into their diets, driven by a desire to improve their health and to reduce the environmental impact of their food choices.
“This is a change we’re seeing in every demographic of the population.
“We have an exciting opportunity to support this people-powered transition to a more sustainable, healthier food system.
“And, to attract more innovation and investment in the UK as we do so.
“Preparing now for the shift towards plant-based foods will also shore up our national food security for future generations.”