Which Animal-Friendly Materials Are Featured in H&M and PETA’s Collection?
You probably love flowers and wine, but have you ever worn them? PETA is always looking for new, animal-friendly materials that are also better for the planet. That’s why we’re thrilled that our partnership with H&M features the most innovative vegan fabrics as part of the brand’s Innovation Stories initiative to find the best new fabrics for the future. These materials are as functional as they are fashionable.
FLWRDWN™—Wildflowers Instead of Down Feathers
This vegan down fill is a cellulosic material created with natural wildflowers. It has a high fill power, so it’ll keep you warm and cozy. In the Co-Exist Story, it’s used in puffer shoes and jackets, padded trousers, and reversible quilted shoulder bags.
VEGEA™—Wine Grape Leather, Not Animal Skin
VEGEA is™ an innovative vegan material made partly from grape skins, stalks, and seeds discarded during winemaking. The embossed vest and trousers from the Co-Exist Story collection are made from this material, so you can wear them proudly, knowing that you’re both stylish and kind to animals.
ECONYL®—Your Cozy New Knits Are Made With Fiber from Nylon Discards
ECONYL® is a regenerated nylon created from waste that would otherwise pollute the Earth, like fishing nets and fabric scraps. Not only is this material a solution on waste, it is also better when it comes to climate change. It reduces the global warming impact of nylon by up to 90% compared with the material from oil. In the Co-Exist Story collection, you can find ECONYL® material in oversize knits.