September 13, 2021

For Immediate Release:
September 13, 2021

Megan Wiltsie 202-483-7382

Fargo, N.D. – Those attending the Big Iron Farm Show will get some food for thought from PETA, delivered via a new advertising campaign pointing out that America’s demand for vegan food is skyrocketing and that the plant-based food market is on track to soar to over $162 billion in the next decade—thanks to the meat and dairy industries, which, studies show, are killing not only animals but also the planet.

“Delicious veggie burgers, soy dogs, corn on the cob, and egg-free potato salad are the farm show fare of the future,” says PETA President Ingrid Newkirk. “American ingenuity means that food cultivators need to grow what will sell, which means vegan vittles because the plant based revolution is taking off with or without them.”

A report in the Proceedings of the National Academy of Sciences of the United States of America states that if U.S. farmers were to use all the land currently devoted to raising cows, pigs, and chickens for growing plants for human consumption instead, they could feed more than twice as many people as they do now. And such a move would prevent animals used for food from suffering in crowded facilities and enduring a terrifying trip to the slaughterhouse, where they’re strung up and their throats are slit. Animal farming is also responsible for greenhouse gases, massive water consumption, groundwater contamination, and fecal pond pollution, and it’s linked to cancer of the colon and prostate, diabetes, heart disease, and high blood pressure. More than half of Americans now purchase vegan options in place of meat and dairy.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

PETA’s billboard is located at 4300 13th Ave. S.W. It’s near numerous hotels where the show’s more than 60,000 attendees may stay as well as several restaurants.