October 8, 2021
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UKâs and Swedenâs , two game-changers in the world of vegan and ethical investment, have invested in , a Netherlands distributor of plant-based products, signalling the acceleration of vegan product availability in the Netherlands, Belgium and Luxembourg.
The partnership between these three ethically aligned companies with an impressive combined international vegan network has huge potential for the growth of plant-based business in the three markets. The funds will be utilised to accelerate the growth of current Brandplant brands, in addition to portfolio brands of and, who in return will support Brandplantâs own brands in the UK and Scandinavia.
âIt really is a win-win situation,â states Veg Capitalâs Managing Director Matthew Glover, who also co-founded and , âas we enable their continued growth while also allowing our portfolio companies to access new European markets.â

Brandplant was founded in 2020 by Dirk Schnellen, Gertjan Kruijk and Erik van Gangelen and currently distributes brands such as VFC, Vantastic Foods, and two of its own-brands, Pianta and Upside. Co-founder Erik van Gangelen said, âWorking with Veg Capitalâs team to bring portfolio brands, such as VFC, to the Benelux region creates value for both partners, which has only been strengthened by Kale United joining this partnership.â
Kale Unitedâs Founder explained, âThis is part of Kale Unitedâs strategic plan to solve distribution of plant-based brands all across Europe. We also look forward to take Brandplantâs brands to the Nordics.â
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Source: Vegconomist.com