September 10, 2021
From Plant-Based News

Reading Time: 2 minutes

Prince Khaled bin Alwaleed just became a Strategic Advisor for Eat Well Investment Group.

The publicly traded investment company is ‘fully committed to the plant-based sector’, a press release said, and has an overarching mission of transforming the meat and dairy industries.  

Making healthier living more accessible

It’s a focus also shared by Prince Khaled.

The Saudi prince, who is the CEO of KBW Ventures, frequently backs plant-based startups. It’s part of his goal to tackle food security, the climate crisis, and animal welfare.

“This past year, Eat Well Group sold over 26,000 tons of pure plant-based protein to over 35 countries worldwide, offering better nutrition, and greater food security,” Prince Khaled said in a statement sent to Plant Based News.

“The environmental benefits alone save more than 89,000 metric tons of methane which is a leading contributor towards global warming. I’m delighted to be a part of the mission to put healthier living in reach of more people.”

Eat Well has already supplied 26,000 tons of plant-based protein to 35 countries. Credit: Adobe. Do not use without permission.

President of Eat Well, Marc Aneed, said the company is ‘incredibly honored’ to welcome the prince onboard as a strategic advisor and shareholder. 

Eat Well’s Barry Didato added: “Prince Khaled is that rare visionary dedicated to truly making the world a better place.”

Prince Khaled bin Alwaleed

Prince Khaled became vegan more than 10 years ago – initially for health reasons, but later for ethical concerns too. 

Since then, the environmentalist has shown support for a myriad of companies working toward an animal-free future. KBW Ventures’ portfolio includes vegan restaurant chain Veggie Grill, plant-based meat brand Beyond Meat, and dairy-free milk brand Ripple. 

Meat-free jerky brand Moku Foods, and cell-based seafood company BlueNalu are also part of the company’s portfolio. 

Disclosure: Prince Khaled bin Alwaleed is an investor / shareholder and Director of Plant Based News Limited.