The Israeli food-tech innovator described the collaboration with Migros on its new yogurt line as “a significant milestone for InnovoPro in Europe.”
Migros has over 500 certified vegan products in stock and just launched its own vegan brand V-Love.
The Migros-exclusive line of chickpea protein yogurts is now the first collaboration between the retail giant and the food-tech startup
The Migros-exclusive yogurt line which comes in three natural, vanilla and tropical fruits, includes oats. Further yogurt lines are currently being worked on by both companies and are about to launch in several European countries later this year.
CEO of InnovoPro, Taly Nechushtan, added:
“We believe that InnovoPro will lead the new alternative protein category and with partners like ELSA-Mifroma, introduce products with added health and nutritional values to customers.
As part of our sustainable growth strategy, we are exploring production collaboration options for our protein, to expand our EU supply chain.”