December 2, 2021

For Immediate Release:
December 2, 2021

Megan Wiltsie 202-483-7382

Montréal – After a vigorous protest campaign from local animal rights activists and PETA supporters, Québécois outerwear brand RUDSAK has just confirmed that it’s banning fur by the end of 2022. In thanks, PETA is sending it a box of delicious bunny-shaped vegan chocolates.

“No kind shopper today would dream of buying a coat trimmed with bits of animals’ stolen fur,” says PETA Executive Vice President Tracy Reiman. “Grassroots activists and PETA are celebrating RUDSAK’s compassionate and savvy decision to join the vast majority of the fashion world in saying goodbye to the cruel fur industry.”

PETA notes that most animals killed for fur spend their entire lives inside cramped cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of frustration before they’re electrocuted, gassed, or poisoned—and filthy fur factory farms have become COVID-19 hotspots. Animals trapped in nature often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.

RUDSAK joins hundreds of top retailers and designers—including Canada Goose, Mackage, and Moose Knuckles—in banning fur, and PETA is rallying the public to demand that True Outliers follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.