December 8, 2021

For Immediate Release:
December 8, 2021

Brooke Rossi 202-483-738

Albuquerque, N.M. – Santa has a message for shoppers at the Coronado Center mall: You can avoid the “naughty” list if you put down that hunting rifle. His Yuletide greeting, courtesy of PETA, can be found on artwork plastered right outside Dick’s Sporting Goods and the airsoft shooting range All on Target. The message comes after a major camouflage gear supply company ranked the Duke City the top “hunting town” in the nation.

“When it comes to feeling pain and fear, loving their families, and valuing their own lives, deer are just like you and me,” says PETA President Ingrid Newkirk. “PETA’s cheeky cartoon encourages holiday shoppers to give wild animals some peace on Earth by saying no to hunting.”

Hunters kill millions of animals every year and injure many others, allowing them to escape only to die slowly and painfully from blood loss or starvation. Orphans of parents killed by hunters are left vulnerable, too. Hunters have contributed to the extinction of species all over the world, including the Tasmanian tiger and the great auk.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

PETA’s ads are located in the Coronado Center mall (6600 Menaul Blvd. N.E., Ste. 1, Albuquerque).