For Immediate Release:
June 22, 2023
Sara Groves 202-483-7382
Plymouth, Wis. – Attendees at Saturday’s Cheese Capital Festival will get a tasty treat before they even enter the main event—PETA supporters will hand out free Babybel Plant-Based cheese snacks and remind people that loving cheese and being kind to cows can go hand in hand.
When: Saturday, June 24, 10 a.m.
Where: Outside the Cheese Capital Festival, Stayer Park, at the end of Division Street, Plymouth
“Cows love their calves, and cow’s milk is meant for baby cows, not humans,” says PETA Executive Vice President Tracy Reiman. “PETA urges cheese lovers to be kind to cows by ditching dairy and indulging in the many delicious cashew, almond, and other plant milks and cheeses available.”
In the dairy industry, calves are torn away from their mothers within a day of birth so that the milk meant to nourish them can be stolen and sold to humans. PETA’s investigations into dairy facilities have found workers electroshocking cows in the face, hitting them with poles and a cane, and abusing them in other ways. Once their bodies wear out from repeated pregnancies, they’re sent to slaughter.
PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” and which opposes speciesism, a human-supremacist worldview—offers free vegan starter kits to help anyone make the switch. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.