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Seafood Giant Thai Union Partners with Aleph Farms as 97% of Thais Say Yes to Cell-Cultured Meat

September 30, 2021
From Vegconomist

Seafood Giant Thai Union Partners with Aleph Farms as 97% of Thais Say Yes to Cell-Cultured Meat – vegconomist – the vegan business magazine

  • September 30, 2021


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    After recently partnering with actor and activist , cell-cultured meat pioneer has now signed Memorandums of Understanding (MOUs) with two of Asia’s largest food companies, including the world’s largest tuna producer Thai Union. 

    Famed for growing steaks directly from animal cells, Aleph Farms has penned MOUs with Thai Union and global food and lifestyle company CJ CheilJedang, to accelerate Aleph’s scale-up, go-to-market activities, and elevate distribution of cell-cultured meat in existing marketing channels across the APAC region. Aleph Farms announced a similar in Japan this year.

    Aleph Farms unveils prototype of first commercial cultivated steak product
    ©Aleph Farms

    Backed by its Series B funding round – which included the participation of both Thai Union and CJ CheilJedang – Israel’s Aleph Farms is planning an initial market launch in 2022, pending . Research from Thai Union and Aleph Farms reveals that 74% of Singaporeans and 97% of Thais are willing to try cell-cultured meat, with key motivators being environmental benefits and the ability to trace the meat’s origins.

    Big Food in Alt Protein

    Thai Union is one of the world’s largest seafood producers with annual sales exceeding $4.2 billion, but as overfishing, environmental destruction, and climate change take their toll on the oceans, the company is in the alt protein movement. It is not the company’s first foray into the cell-cultured sphere, as it recently with cellular aquaculture specialist . Also signing an MOU, CJ CheilJedang is the core subsidiary in charge of the food and bioengineering business sectors of the Korean conglomerate CJ Group. 

    Thiraphong Chansiri, President and CEO of Thai Union, commented “Following our investment, we are excited to work with Aleph Farms, which is already well known for its technological advancement and strong commitment to sustainability, to further explore collaboration opportunities in Asia.”

    “We are highly excited to deepen the relationship with Aleph Farms to explore the market potential of alternative beef produced from cultured cells.,” added Sze Cotte Tan, CTO of Food R&D at CJ CheilJedang. 


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