September 12, 2023

As part of its new “Eat Consciously” campaign, PETA is erecting sky-high appeals in northeastern Ohio and other traditionally meaty Midwestern locales where vegan eating is growing in popularity—and vegan options are becoming more abundant—urging viewers to consider the animals who suffered and died for a fleeting craving and go vegan.

see me not meat, eat consciously ad

“Chickens, cows, and all animals feel pain and fear, value their lives, and don’t deserve to have their bodies carved up for food any more than we do,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to see animals as the sensitive individuals they are and go vegan.”

Chickens killed for their flesh are crowded by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. Their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks. Most cows in the meat industry end up confined to cramped, filthy feedlots, living mired in their own waste, often lame, and are commonly dosed with antibiotics to make them grow faster. At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious.

Each person who goes vegan spares nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint. PETA’s free vegan starter kit can help those looking to make the switch.

The billboards in Ohio are located at 560 E. Tallmadge Ave., Akron, near DeVitis Fine Italian Foods, and at 5045 Tuscarawas St. W., Canton, near Kraus’ Pizza, Wendy’s, and Jersey Mike’s Subs. The other campaign locations are Indianapolis; Kansas City, Kansas; and Omaha, Nebraska.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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