On Sunday, PETA supporters will hand out free protein-packed Primal Strips vegan jerky beneath a new sky-high appeal that urges viewers to consider the cow who suffered and died for a fleeting burger craving and go vegan. The action—along with a second unmissable local plea just erected by the group that features a chicken—is part of PETA’s new “Eat Consciously” campaign in the Gateway to the West and other traditionally meaty Midwestern cities where vegan eating is growing in popularity—and vegan options are becoming more abundant.
When: Sunday, September 17, 1 p.m.
Where: Near the billboard at 2727 Oak View Dr., Omaha. (Please see the Google maps link here.)
“Cows, chickens, pigs, and other animals feel pain and fear, value their lives, and don’t deserve to have their bodies carved up for food any more than we do,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to see animals as the sensitive individuals they are and go vegan.”
Chickens killed for their flesh are crowded by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. Their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks. Most cows in the meat industry end up confined to cramped, filthy feedlots, living mired in their own waste, often lame, and are commonly dosed with antibiotics to make them grow faster. At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious.
Each person who goes vegan spares nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint. PETA’s free vegan starter kit can help those looking to make the switch.
The billboard on Oak View Drive is just a stone’s throw from Red Lobster and Dairy Queen. The second billboard is located at 4416 Dodge St., across from Abelardo’s Mexican Fresh and near Popeyes, Burger King, and Wendy’s. The other campaign locations are Akron and Canton, Ohio; Kansas City, Kansas; and Indianapolis.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.
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