September 12, 2023

As part of its new “Eat Consciously” campaign, PETA is erecting sky-high appeals in the Heart of America and other traditionally meaty Midwestern cities where vegan eating is growing in popularity—and vegan options are becoming more abundant—urging viewers to consider a pig who suffered and died for a fleeting barbecue craving and go vegan.

Photo credit: Nick Gordon

“Pigs feel pain and fear, value their lives, and don’t deserve to have their bodies carved up for food any more than we do,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to see animals as the sensitive individuals they are and go vegan.”

At slaughterhouses, workers shoot pigs in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan spares nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint. PETA’s free vegan starter kit can help those looking to make the switch.

The billboards in Kansas City are located alongside Harry Darby Memorial Highway just north of Speaker Road, near Conagra Brands and Hillshire Brands (a subsidiary of Tyson), and I-70 just west of N. 110th Street, a stone’s throw from the American Royal World Series of Barbecue. The other campaign locations are Akron and Canton, Ohio; Indianapolis; and Omaha, Nebraska.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

The post ‘See Me, Not Meat!’ Pig’s Midwest Media Blitz Lands in Kansas City, Courtesy of PETA appeared first on PETA.