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So What Happened at the Plant-Based Expo in London?

October 20, 2021
From Vegconomist

So What Happened at the Plant-Based Expo in London? – vegconomist – the vegan business magazine

  • October 20, 2021


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    The Expo, which took place last week in London, was the first in-person trade event for so many exhibitors and attendees, after the global situation. Thousands of participants took place in what was Europe’s first plant-based-only trade show, at London’s Business Design Centre in Islington.

    More than a hundred brands took place, from household names to innovative startups, including Beyond Meat, Heck, Quorn, , OmniFoods, Planterra, La Vie, , RIP Foods, , Sheese, VBites, Flax & Kale, , The Tofoo Company, , Thai Union, Future Farm, THIS, , Umiami, , and DOPSU, to name just a handful.

    Event highlights according to vegconomist

    • Heather Mills announced in her keynote speech that her vegan make-up line will enter German retail for Xmas in Muller stores
    • had some very interesting things to say regarding its continued entrance into alt seafood. The world’s largest processor of tuna said that it is the supplier of the vegan tuna for Sainsbury’s Plant Pioneers line, and a shrimp product is soon to enter retail.
    • VFC is set to launch vegan plant-based popcorn chicken in the UK
    • The cheese made by is simply outstanding and ready to blow minds outside of France
    • is an ethical / vegan recruitment agency whose staff are the living embodiment of kindness
    • Foodservice plant meat supplier MOCK has been providing products to UK chains such as Vegetarian Express as well as Bid Foods for several years, and vegconomist sampled a vegan lamb product which was highly impressive and totally unique
    • Heather Mills’ VBites is launching a range of vegan pies
    • LoveSeitan goes from strength to strength and is also supplying Sainsbury’s Plant Pioneers range
    • ‘s vegan caviar and shrimp made from seaweed must be the next big thing. The black caviar is delicious!
    • Beyond Meat is launching a line of ready meals for UK retail which is set to hit shelves soon
    • continues its expansion into the UK, showcased the new chorizo, and are some of the nicest guys in veganism
    • ‘s vegan bacon is so good that it won the best bacon prize, and the secret to its recipe success is very much a secret!

    Category Winners included:

    Best Faux Meat Sausage – Verdino, Vegan Merguez Sausage
    Best Faux Meat Burger – Beyond Meat, Beyond Burger
    Best Artificial Chicken Product – Planted, Planted.Chicken
    Best Bacon Product – La Vie, Plant-Based Bacon
    Best Fish/Seafood Product – Seabloom, Tuna Free Flakes Lemon
    Best Cheese Alternative – Honestly Tasty, Veganzola

    Elena Devis, Vegan Category Manager at Deliveroo, commented, “Plant Based World Expo was an all-round fantastic event: from insightful panels with leading brands to industry experts, inspiring conversations and contacts with the most innovative – and delicious! – vegan food producers.”

    Jonathan Morley, Managing Director of Plant-Based World Expo, concluded, “As consumer interest in plant-based diets continues to grow, our show provided the perfect platform for the food industry to discuss how plant-based foods can be integrated into the mainstream to improve both our wellbeing and the environment. It was fantastic to see the industry come together under one roof for the first time in Europe and we look forward to continuing this momentum at our 2022 show.”


    For more information on Plant-Based World Europe 2022 at Olympia London, please visit


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