December 22, 2021

For Immediate Release:
December 22, 2021

Brooke Rossi 202-483-7382

Rochester, N.Y. – With the holiday shopping season in full swing and as part of PETA’s new campaign urging people to opt for wool-free winter clothing, the group has plastered local buses with messages appealing to everyone to let sheep keep their coats.

“Once people get the message that sheep are shorn bloody for wool, they’re eager to opt for cozy, animal-free clothing,” says PETA Executive Vice President Tracy Reiman. “PETA is urging everyone to stay on Santa’s ‘nice’ list by leaving cruelly obtained wool items on the rack.”

PETA has released 14 exposés documenting workers’ cruelty to sheep—including punching them in the face and cutting off swaths of their skin—at 117 wool-industry operations on four continents. An apparel industry sustainability index shows that because of the greenhouse-gas emissions created during wool production, the material has a far greater impact on the climate catastrophe than its vegan counterparts. Eco-friendly vegan clothing options are kinder to sheep and the planet, as they avoid wool-industry pollutants, which contaminate the air, water, and land.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

The ads can be seen on five buses with routes through town and bus shelters at 1168 Dewey Ave., 711 Maple St., 1872 St. Paul St., and 666 New York State Rt. 383.