July 13, 2023
From VegWorld Magazine
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Continues to See Protein Category Growth Both Online and in Retail

LOS ANGELES — Soylent—maker of award-winning nutrition shakes with a mission to make complete, sustainable nutrition accessible, appealing, and affordable to all—is adding a new flavor to their best-selling High Protein Shake product lineup. The new Vanilla flavor will launch online on Soylent.com and Amazon.com on July 6th, 2023. ‘Complete Protein’ Vanilla will also be available in Walmart and Meijer this August, with expanded retail availability to be announced throughout the fall.

According to Bloomberg Intelligence, the plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020. Within this, Soylent continues to see sales growth and room for innovation in the space to meet the high demands of customers seeking healthier, complete plant-based protein.

“High protein shakes are outgrowing the overall nutrition shake category. Since its inception 10 years ago, Soylent has been a leader in the protein space and our shakes continue to provide consumers with a nutrient-dense and delicious product,” said Ross Sklar, Head of Soylent and CEO of Starco Brands, Inc., Soylent’s parent company. “We’ve had immense success with the High Protein Chocolate flavor and are thrilled to welcome Vanilla into the Complete Protein Shake lineup – it’s been a request from consumers for years.”

Soylent’s Complete Protein Shakes are made with 30g of complete plant protein, 28 immune supporting vitamins & minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended value of protein. In addition to this, the product includes all 9 essential amino acids with 5g BCAAs (Branched Chain Amino Acids) that help support lean muscle mass maintenance, strength and energy. The product is also gluten-free, dairy-free, nut-free, vegan, kosher, and contains no artificial flavors or colors.

This year, Soylent was named the “Best Meal Replacement Shake” by Kantar Research, as voted by 40,000 consumers. Soylent’s Creamy Chocolate has even outperformed dairy-based category leaders containing more sugar and less nutrition in blind taste tests.

About Soylent

Soylent, the original plant-based food technology company, is on a mission to deliver complete nutrition products that are good for the body and the planet. Made from sustainably grown plant-based ingredients, Soylent’s line of products is scientifically developed to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs – all in convenient, affordable packages. Soylent’s innovative product line-up includes Complete Nutrition Powders and Ready-to-Drink shakes, 100-Calorie Snack Bars, High Protein Nutrition Shakes, and Energy boosting nutrition shakes. The company is headquartered in Los Angeles and operates as a separate business unit under the Starco Brands, Inc. (OTCQB: STCB) umbrella. To learn more about Soylent, please visit the brand website or social channels via FacebookTwitterInstagram or LinkedIn.

About Starco Brands

Starco Brands invents and acquires consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include: Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Popcorn Spray, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas spanning eight product categories with limitless innovation potential. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit www.starcobrands.com for more information.




Source: Vegworldmag.com