Coffee chain Starbucks has launched a vegan yogurt drink in Korea. Called “Pine Coco Green Yogurt Blended”, the launch marks the first time anywhere in the world that Starbucks has used plant-based yogurt in a beverage.
The chain has recently been working to increase the plant-based range at its 1,500 Korean locations. Another new launch is the Tofu Tender Salad, featuring plant-based chicken pieces made with soy, chickpeas, and quinoa.
Additionally, Starbucks Korea has launched a new vegan dessert, the Rich Ganache Cake. The thick chocolate cake is layered with plant-based ganache cream, dark chocolate, and pecans.
Previous plant-based launches by the chain have included vegan grilled onion focaccia, autumnal layer cake, and banana-pecan pound cake.
Plant-based in Korea
Plant-based diets are beginning to take off in Korea, where the alt-meat market is growing by 35% year-on-year. The country’s plant-based industry has tripled in the past decade, largely driven by millennials, and a fifth of the population is reducing meat consumption. Major supermarkets are even beginning to introduce “vegan zones”.
“Among the millennial generation, who strive to pursue ‘good consumption,’ a change of perception has occurred in accepting veganism as just one of many food preferences,” an official from food distributor Dongwon F&B told The Korea Herald.