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Animal advocates are once again blasting Starbucks for its plant milk surge charge. Protestors are synchronized to gather outside one of the chainâs Florida outlets, organized by PETA.
Starbucks protest
From tomorrow morning and throughout the week, protestors will be pitched outside the 796 Fifth Avenue brand in Naples.
Here, they will encourage customers to âshunâ the change. And theyâre doing it by offering free Nitro Cold Brew Oat Milk Mochas from the company RISE Brewing Co.
The coffees were donated by the brand in a bid to encourage the chain to rid the $0.95 surge charge.
In a statement, PETA executive vice president Tracy Reiman said: âStarbucks is counting its beans when it should be counting the number of customers it will lose if it doesnât end the vegan milk upcharge soon.
âPeople who want to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate crisis are angry with the company for placing profits above ethics.â
Plant milk surge charge
It comes a year after Starbucksâ CEO Kevin Johnson said he planned to âpush customers towardsâ vegan options.
In a statement, he added that plant milks are a âbig part of the solution in terms of the climate crisis.
But PETA insists that the company isnât doing enough. And as a result, it promises further âhijackingsâ in Loveland, Omaha, Cincinnati, among other cities.
You can sign PETAâs petition to end the vegan milk charge here
Source: Plantbasednews.org