For Immediate Release:
November 3, 2021
Contact:
Brooke Rossi 202-483-7382
New York â To encourage shoppers to cross wool off their fall shopping lists, PETA has hit the Garment District with a cheeky larger-than-life message from Australian model and body-positive activist Stefania Ferrario: âEwe Can Do Better! Wear Vegan.â
Ferrarioâwho is the face of Dita Von Teeseâs lingerie line in Australia and has modeled for numerous other top brands, both there and in Italyâhas a clause in her agency contract stating that she wonât wear any animal-derived materials in advertisements. And in a video for PETA Australia, she explains why sheep shearing should turn anyone off of wool: âThe workers are being paid for the volume of wool theyâre producing, so when theyâre shearing the sheep, theyâre going really fast,â she says. âThe sheep can end up having horrific gashes, bleeding, and then theyâll sew the sheep up without any anesthetic.â
Since 2014, PETA has released 14 exposĂ©s documenting cruelty to sheep at 117 wool operations on four continents. The most recent wool-industry exposĂ©âof the wool industry in Australia, which produces 88% of the worldâs supply for apparelâreveals that workers stood on a sheepâs neck, punched sheep in the face, kicked them, cut off swaths of their flesh, and left many with bleeding wounds. Data from theâŻHigg Materials Sustainability IndexâŻshow that because of the greenhouse-gas emissions created during its production, wool has a far greater impact on the climate crisis than its vegan counterparts.
PETAâwhose motto reads, in part, that âanimals are not ours to wearââopposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
PETAâs billboard is located at 298 W. 40th St., at the intersection with Eighth Avenue.
Source: Peta.org