November 15, 2021

For Immediate Release:
November 15, 2021

Brooke Rossi 202-483-73382

Fort Wayne, Ind. – Because Indiana is one of the top five turkey-producing states in the country, PETA is raising sky-high messages across the city to ask that everyone “see the individual” behind each turkey dinner this Thanksgiving and go vegan. The bird-friendly pleas blare the arrival of “ThanksVegan,” PETA’s nationwide campaign advocating for a more compassionate holiday.

“When people realize that turkeys love their families, feel pain and fear, and value their lives, they’re eager to put a Tofurky on the table,” says PETA Executive Vice President Tracy Reiman. “PETA offers recipes, shopping tips, and more so that everyone can enjoy a delicious ThanksVegan meal that leaves gentle birds in peace.”

ThanksVegan meals spare animals immense suffering: Turkeys can live up to 10 years, but those raised for food are usually slaughtered when they’re babies—between 12 and 26 weeks old—and a recent PETA exposé at Plainville Farms (a supplier to Wegmans and Harris Teeter) caught workers kicking, stomping on, and beating turkeys sold by companies with “humanely raised” labels. Even the turkeys “pardoned” by the president of the United States have ended up in squalor, something PETA is trying to change.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

The billboards are located at 4801 IN-930, 807 Coliseum Blvd. S., and 6059 Bluffton Rd.