November 30, 2021
From Vegan Life

High quality, sustainable through innovation and exclusive design are the distinguishing features of German-based label, Melina Bucher. The label has been changing the luxury world with vegan handbags since 2019.

Founder, Melina Bucher, comments: “With my philosophy, I stand for honest, transparent and ethical luxury fashion. I want to inspire and encourage consumers and other brands to change.”

Now, the ambitious label is venturing the next step towards sustainability and is about to launch accessories made of the innovative, entirely bio-based material Mirum® from Natural Fiber Welding. After a year and a half of collaborating with the promising bio-tech start-up from the United States, which already launched pilot projects with Porsche and Ralph Lauren, Melina Bucher is one of the first brands to launch fashion accessories out of the highly anticipated material to the market.

Apart from animal leather being an ethical no-go, the environmental impact of leather production is immense. In order to make animal hides ‘usable’ as a textile material for consumer goods, their rotting must be prevented. The complex and resource-intensive tanning process produces chemically contaminated waste. Synthetic leather eliminates ethical concerns, but the lack of biodegradability and recyclability remains an issue. So far, ‘plant-based’ leathers on the market usually use plastic resins, adhesives, or coatings to meet performance requirements.

In contrast, the progressive material which Melina Bucher has chosen for their new bag collection is made through an innovative technology that unlocks the potential of natural, FSC-certified rubber while using natural colorants, such as naturally-derived charcoal to avoid using plastics or synthetic dyes. It has a massive positive impact on greenhouse gas emissions, water scarcity and biodiversity as it neither requires tanning nor water during manufacturing and dyeing. Not only is it 100 per cent natural and plastic-free, but the unique patented processes make the material ‘circular’, so it can be used again and again either to make more Mirum® products or to give back nutrients to the natural environment.