September 16, 2021
From The Vegan Kind

Same amazing service, same fantastic range, same outstanding customer care but a brand new look!

With more people embracing plant-based lifestyle in the UK, the design for many vegan brands has changed dramatically over the last few years. 

As the UK’s biggest vegan online store and the most popular vegan subscription boxes service, we wanted to adopt a more modern look that could better reflect our identity as a shop of tomorrow for a broader audience. 

We have teamed up with B&B studio to refine our brand’s positioning as the vegan leader in UK’s retail industry and appeal to a greater number of consumers – vegans, flexitarians, plant-based and eco-conscious shoppers. 

London-based B&B studio was the perfect match as a creative agency committed to building the brands that matter. Led by co-founders Shaun Bowen and Kerry Bolt, B&B studio works with innovators and idealists who, just like the TVK team, believe in a brighter, fairer and braver future. 

Shop of the future

As The Vegan Kind is a large virtual market square for the vegan community, B&B studio had to combine an online supermarket, subscription boxes, and social media presence in one bold brand. 

Designing TVK new branding identity B&B has built on our values of community, collaboration, customer service and carbon neutrality to create a future-focused brand with purpose. With an increased emphasis on the sustainability of plant-based shopping, the renewed brand aims to attract contemporary consumers who want to live in a low-impact way.

Lisa Desforges, Head of Strategy at B&B studio, said: “As a brand, The Vegan Kind has always been ahead of its time in terms of its commitment to plant-based living, community-building and carbon-offsetting. It was such a pleasure to help ensure the brand remains on course for an incredibly bright future as we all catch up with their vision.”

Vegan Kindness

Inspired by The Vegan Kind name, the new branding builds on the theme of compassion. The message of kindness is also captured in a set of new values-driven icons – Planetkind, Animalkind, and Humankind – helping consumers navigate and differentiate third-party product benefits, such as sustainable, cruelty-free or fairly traded.

Commenting on the new branding Scott McCullouch, Co-Founder of The Vegan Kind, added: “The new brand has really helped cement our confidence in what we stand for and where we’re going as a business. We want to make it easy for as many people as possible to make plant-based choices, and the new brand really delivers on that need to feel welcoming and inclusive, but also inspiring and informative.”

Thevegankind box